From zero, to 312 meetings, in under 90 days.
A testosterone-therapy startup needed to prove its subscription model to raise a funding round — 250 customers in less than 90 days, starting from a brand-new Google Ads account. Here's how it went.
This business wanted to raise a funding round — but investors needed proof the subscription model would return funds. They needed customers, fast, in a highly competitive and regulated space, under Google's medical policies from day one. No remarketing allowed. No account history. No room for compliance mistakes.
If any piece went wrong, the entire account could blow up — and there was no time to rebuild it.
We started from actual zero.
A dozen ad concepts in two weeks. Seven more creative rounds after that.
We ideated and launched over a dozen ad concepts within the first two weeks. As campaigns began to take off, we refined and iterated every asset — including the landing pages — through seven further creative rounds, chasing the best possible conversion rate at the lowest possible cost.
Three weeks of silence.
Then the breakthrough.
All quiet.
One week passed, then two, then nearly three full weeks — nothing to show but a good plan and zero conversions. We held the line on the cautious rollout: in a regulated space, one compliance mistake could end the whole account.
The plan comes to fruition.
The first appointment booked. Then the second. Then four appointments in a single day. From that point on, the campaign was a clear winner.
5.4x ROAS.
Qualified meetings flowing through Google Ads at a 5.4x return on ad spend — on an account that had never run a single ad two months earlier.
654 appointments. Goals exceeded.
Over the 90-day period we generated 654 total new appointments, peaking at a best-ever 5.25x ROAS in June — exceeding the funding goals ahead of schedule.
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